Behind Every Great Meal

How Your Feedback Drives Real Change

Leaving a review or filling out a quick survey might feel like a small act, but inside a restaurant, it can spark big improvements. Your voice helps shape menus, elevate service, and guide smarter decisions across the entire business.

Here’s a look at what happens behind the scenes when you share your thoughts:

Learn About Black Box Intelligence

This Site is for Guests and Consumers Completing BBI Surveys (Formerly Yumpingo).

For Restaurant Brands, Suppliers and Investors Wanting More Info on BBI, Visit the Black Box Intelligence Website.
Menu Improvement

You Influence What’s on the Menu

Your comments about the food, what you loved, what missed the mark, and what you’d like to see, are invaluable to culinary teams. They use your feedback to:

  • Fine-tune recipes – If a dish is too spicy or lacks flavor, chefs can adjust it based on real guest input.

  • Test new ideas – New menu items are often piloted in select locations, and your reactions help decide if they go national.

  • Retire under performers – If a dish consistently underwhelms, it may be replaced with something better.

High Standards

You Help Create Consistency Across Locations

In a multi-location brand, consistency is everything. Whether you’re dining in Los Angeles or London, the goal is the same: a great experience every time. Your feedback helps operations teams:

  • Spot inconsistencies – If one location is falling short, your comments help flag it for review.

  • Improve training – Feedback reveals where staff may need more support or coaching.

  • Track trends – Over time, patterns in guest feedback help identify broader issues or celebrate improvements.

Team Recognition

You Help Recognize and Reward Great Teams

Positive feedback doesn’t just feel good, it fuels a culture of excellence. Restaurants use your praise to:

  • Celebrate standout employees – Team members mentioned in reviews often receive recognition, bonuses, or promotions.

  • Boost morale – Sharing great feedback with the team reinforces pride and motivation.

  • Develop leaders – High performers can become mentors and role models for others.

Fixing Problems

You Guide Decisions That Make Restaurants Better

Your feedback is often combined with operational data to help leadership teams make informed choices. It helps them:

  • Improve efficiency – If guests mention long waits or slow service, managers can adjust staffing or processes.

  • Enhance the guest journey – From mobile ordering to music volume, your input helps fine-tune every detail.

  • Stay ahead of trends – Guest preferences evolve, and your feedback helps restaurants adapt quickly.

Respond to that Survey

Your Voice Shapes the Future of Dining

Every time you feed back, whether it’s a compliment, a suggestion, or a concern, you’re helping restaurants grow and improve. Your feedback doesn’t just sit in a spreadsheet. It drives real action, real change, and better experiences for everyone.

Restaurant Surveys For You

Learn More About Team Behind BBI Surveys and What Happens to Your Feedback

History
How and why BBI Surveys started.
About BBI
BBI (Black Box Intelligence)has worked with restaurants for 30+ years.
Why Feedback Matters
Why responses to BBI Surveys matter to the restaurants you visit.
Online Reviews
We also help restaurants manage online reviews. Learn what happens to those.

Learn More

Black Box Intelligence

Black Box Intelligence is the team behind BBI Surveys. If you are restaurant brand, supplier to or investor in the industry, or simply want to know more, visit our website.