Who We Are

Learn About Black Box Intelligence (BBI)

At BBI (Black Box Intelligence), we’re on a mission to help restaurants not just survive, but thrive in one of the world’s toughest industries. Founded by experienced restaurant operators, we understand the challenges firsthand. That’s why we equip multi-unit brands with the insights, tools, and technology they need to grow sustainably, retain top talent, and deliver unforgettable guest experiences.

Learn About Black Box Intelligence

This Site is for Guests and Consumers Completing BBI Surveys (Formerly Yumpingo).

For Restaurant Brands, Suppliers and Investors Wanting More Info on BBI, Visit the Black Box Intelligence Website.

Our Story

Where it All Began

BBI started with a simple but powerful idea: restaurants should be able to pay and support their teams fairly. In the mid-1990s, that idea became People Report the industry’s first workforce benchmarking survey.

Since then, we’ve evolved into a full-spectrum intelligence platform, combining workforce data, sales performance, and guest sentiment to give restaurants a 360° view of what drives success.

Today, we support 400+ brands, 120,000+ restaurant locations, and operate in 45+ countries.

What We Do

How We Help Restaurants Succeed

Guest Experience

Real-time sentiment analysis and feedback to improve satisfaction.

Workforce Intelligence

Benchmarking and insights to hire and retain talent.

Financial Performance

 Actionable data to streamline costs.

For the C-Suite

For every key role in a restaurant organization from COOs and CFOs to HR and marketing teams.

Restaurant Surveys For You

Learn More About Team Behind BBI Surveys and What Happens to Your Feedback

History
How and why BBI Surveys started.
Why Feedback Matters
Why responses to BBI Surveys matter to the restaurants you visit.
What Happens Next
What happens to BBI Survey responses.
Online Reviews
We also help restaurants manage online reviews. Learn what happens to those.

Why What We Do Matters

We Believe Restaurants Make Societies Better

Restaurants – we believe – are more than businesses, they’re community hubs, cultural landmarks, and places where memories are made. By helping them operate more effectively and deliver better experiences, we think we’re not just improving performance, we’re enriching communities.

So next time you get asked your opinion by a restaurant, why not give it to them?

Learn More

Black Box Intelligence

Black Box Intelligence is the team behind BBI Surveys. If you are restaurant brand, supplier to or investor in the industry, or simply want to know more, visit our website.