Who We Are
Learn About Black Box Intelligence (BBI)
At BBI (Black Box Intelligence), we’re on a mission to help restaurants not just survive, but thrive in one of the world’s toughest industries. Founded by experienced restaurant operators, we understand the challenges firsthand. That’s why we equip multi-unit brands with the insights, tools, and technology they need to grow sustainably, retain top talent, and deliver unforgettable guest experiences.

Learn About Black Box Intelligence
This Site is for Guests and Consumers Completing BBI Surveys (Formerly Yumpingo).
For Restaurant Brands, Suppliers and Investors Wanting More Info on BBI, Visit the Black Box Intelligence Website.
Our Story
Where it All Began
BBI started with a simple but powerful idea: restaurants should be able to pay and support their teams fairly. In the mid-1990s, that idea became People Report the industry’s first workforce benchmarking survey.
Since then, we’ve evolved into a full-spectrum intelligence platform, combining workforce data, sales performance, and guest sentiment to give restaurants a 360° view of what drives success.
Today, we support 400+ brands, 120,000+ restaurant locations, and operate in 45+ countries.
What We Do
How We Help Restaurants Succeed
For the C-Suite
For every key role in a restaurant organization from COOs and CFOs to HR and marketing teams.
Why What We Do Matters
We Believe Restaurants Make Societies Better
Restaurants – we believe – are more than businesses, they’re community hubs, cultural landmarks, and places where memories are made. By helping them operate more effectively and deliver better experiences, we think we’re not just improving performance, we’re enriching communities.
So next time you get asked your opinion by a restaurant, why not give it to them?

Learn More
Black Box Intelligence
Black Box Intelligence is the team behind BBI Surveys. If you are restaurant brand, supplier to or investor in the industry, or simply want to know more, visit our website.